Target Audience
The target audience is primarily males aged 15-24, mainly middle class and generally extroverted. This type of person would generally be not that big a fan of the mainstream due to the actors and actresses used, but they would also be intelligent and active.
USP
The USP of the film is that it is intelligent and features mostly young up and coming actors who have big futures in the industry. Also, the characters are not so much alpha males and other stereotypes, but more relatable, intelligent characters.
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